Marketing Support for Small Businesses
You don’t need to be everywhere.
You just need to be clear, consistent & strategic.
Consistent, strategic marketing is what helps small businesses grow steadily — not quick fixes or one-off campaigns.
I provide marketing support for small businesses that want clear direction, practical implementation and measurable results. Whether you need structured email marketing, steady social media management, or carefully managed paid ads, together we will focus on what will shift the needle in terms of results. We’ll take a very focused approach, based on your budget and target audience.
Do you need a marketing strategy reset? My Marketing MOT will give you the clarity and perspective you need to move forward.
This is sensible, joined-up digital marketing support. This is digital marketing de-mystified.
Marketing support services
Paid Ads Management for Small Business
Many clients come to me saying they tried Google or Facebook ads, but they didn’t work. Others haven’t tried and don’t know where to start.
Creating successful paid ads is like mixing the perfect cocktail. Consistency, choosing the right platform and ad type, targeting, and messaging that resonates is the magic combination that hits the spot.
I provide affordable paid ads strategy and management for small businesses, helping you get seen in the right places in a way that’s cost-effective and sustainable. Whether that’s Google Ads or social media advertising, I make sure your campaigns are structured clearly and connected to your wider marketing strategy.
Paid advertising can be powerful when it’s aligned with your goals and your budget.
Email Marketing Strategy & Campaign Management
I have worked with email marketing for 23 years, and it remains one of the most effective digital marketing channels available to small businesses.
Email marketing consistently outperforms social media and paid advertising, with average returns often exceeding £40 for every £1 spent.
It builds trust, personalisation and long-term engagement in a way few other channels can.
I provide email marketing strategy, automation setup and ongoing campaign management using Mailchimp and Klaviyo.
Whether you need considered automated sequences that nurture customers or sales campaigns that convert, I help you turn email into a steady, sustainable revenue channel.
This is email marketing that rewards you and your customers.
Marketing MOT - Strategic Marketing Review
Taking a step back to look at what you’re doing is always going to be beneficial. But when you’re running your own business, it can be tricky to take enough of a step back to allow for that perspective. You’re simply too close to it. This is where another pair of eyes come in handy – my eyes, to be exact.
If your marketing feels inconsistent or unclear, a Marketing MOT with me provides experienced, strategic insight.
As a small business marketing consultant with over 23 years’ experience, I review what you’re currently doing across website, SEO, email marketing, social media and paid ads — identifying what’s working, what needs refinement, and where to focus for the greatest impact.
You’ll come out with clear, step-by-step marketing recommendations tailored to your business.
This is a reset. A plan. A smarter way forward.
Pricing
Like every other business owner, you’ve probably wondered on multiple occasions, “What’s the cost of investing in my marketing?” Let’s flip that on its head. The question you should really ask yourself is, “What’s the cost of not investing in my marketing?”
Every one of my clients has different needs, so we agree clear pricing tailored to their goals and budget.
One-off strategic services typically start from £250, and ongoing support packages begin from £90 per month. It very much depends on the level of support you need and how hands-on you’d like me to be.
I’ll always explain what’s included and what you can expect in return. No hidden costs. No inflated retainers. Just straightforward pricing for work that’s designed to move your business forward.
Not sure what’s right for you? We can talk it through.
Why work with me?
I’ve been working with small businesses since I first became a freelancer in 2013. Prior to that, I worked in marketing teams in both big corporates and SMEs. Even back then, it was the smaller organisations that I really cared about. That’s where I felt the most involved; the most mentally and emotionally invested.
That same zeal remains in place today. I’m here for the start-up owner working from their kitchen table, for the mums braving something new now that the kids are older, for the couple who ditched their previous lives and set up a business together, and for the 50-somethings who want to breathe new life into what they do best.
Working with me means you’ll have someone on board who genuinely cares about your business. It also means you’ll have access to 23 years of marketing experience. That’s not to be sniffed at!
This is realistic, affordable digital marketing – and client service with genuine heart.
Lovely words from lovely clients
★★★★★
“When I moved to Exeter from London Kat rebuilt my website with a new design and she did a great job. She’s intelligent, creative and full of ideas but always ready to listen to feedback and adjust things. She’s also helping me with marketing and is very knowledgable when it comes to promoting the site and my business generally. Highly recommended.“
Tony White
★★★★★
“Kat has been supporting my business and website development for the past few years and has been so instrumental in ensuring that my visibility as a Celebrant has been strong and consistent in the marketplace. She is always quick to respond to requests and ideas, and no task or idea is ever too much trouble. Kat truly takes great pride in looking after her clients and is so invested in their individual businesses. Not only is Kat incredibly skilled at what she does, but she also has so much expertise and knowledge in her field. I would highly recommend Kat, and if I could give more than five stars, I would.“
Tara Heath-Arnold
★★★★★
“Kat did a great job of revamping my website, and helping me get my business back on track. She took a real interest in what I am trying to do, and was always ready with practical support and good advice. I always felt she was paying attention, and was happy to respond with help “out of hours” if possible. Thank you!“
Richard Appleby
★★★★★
“Kat suggested that I have a Google review page for my drum refurbishing business. She set it all up, and now I regularly get calls from people wanting drums, parts or work done on their drum kits. I’ve had customers drive down to Exeter from as far as London and North Wales. And I have some brilliant reviews from very happy drummers and parents.
I hadn’t even thought of a Google review page. I highly recommend Kat, she really knows her stuff!“
Social Media Management & Content Planning
Social media should support your business growth, but many of my clients come to me saying they feel stuck and unsure what to do. Social takes a lot of time. More than you think. Planning and consistency are the key. Get those right, and social media can bring significant rewards when it comes to boosting visibility and building a connection with your customers.
I offer social media management and content planning services designed specifically for small businesses that want consistent visibility without the overwhelm.
From structured content calendars to hands-on management, I help you stay present and relevant. Together, we’ll create content that perfectly represents your brand.
Do you want a steady stream of practical and engaging content? Get in touch.