Frequently Asked Questions

This is something I hear often from small business owners, and it’s understandable. Spending money on getting help with your marketing may feel extravagant – you should be able to do it yourself, right? Wrong!

Firstly, I save you time. What might take you hours, or even days, to figure out, I can often implement quickly and effectively.

Secondly, as a small business owner, you have to turn your hand to everything. You have to be an accountant, a marketer, a salesperson, a customer service representative, or a delivery person. You have to answer the emails and the phone, while also thinking about the big-picture strategy for the business. Realistically, it’s not something you can maintain. You need some help with key areas and marketing is a key area. Without consistent, smart marketing, nobody will find your business. And without customers, there is no business. I’ve got 23 years’ experience on my side. Let me lighten the load for you.

My services are designed to be flexible and scalable, so you’re not locked into big-agency prices or long-term contracts.

We always start off with what makes the most impact for your budget right now. We get your marketing on the right track. That might be a focused project or ongoing support at a level that works for you. I’m not here to stretch your finances – I’m here to make sure every pound you do invest in marketing is working as hard as possible to grow your business.

Yes, I can do. I have several lovely clients whom I work for on a retained basis. Each agreement is unique in terms of time per month, and the type of work that’s required.

I can work on a monthly, bi-monthly or quarterly basis, depending on what’s best for your business. I also offer individual one-off services.

Talk to me about what you need support with and we can take it from there.

Of course you can. You can also go to a restaurant and ask for beans on toast instead of a steak. 

The clients who use my copywriting services know the value of carefully crafted content and understand all the strategy that goes behind it. I love working with these clients. They get it. And once a client uses me to write their copy, they keep coming back.

With the seismic shift that AI has brought, every single one of us can type in a prompt, and quick as a flash, we have reams and reams (sometimes more than we asked for) of information. ChatGPT will spit out some usable content, and you might think, “That’ll do”, but while it may be incredibly tempting to just chuck it onto your website as is, don’t. Just don’t.

That information has been pulled from a million other websites and sources. It could be wrong, it will sound totally vanilla, and it will lack your brand’s tone and personality, which actually matters to your customers even if they don’t realise it.

ChatGPT & co are brilliant for research, giving you ideas on how to write or structure something. AI can provide a fantastic foundation for your writing, but if you’ve poured your heart and soul into building your empire, however small it may be, doesn’t that warrant content that truly stands out? It should sound unique to your business, not the same as everyone else’s.

I’ll take your muddled messaging and craft it into powerful, engaging content that smacks your audience right across the kisser. The tone and the language will sound precisely how you want it to. It will speak to your audience. It will be optimised for SEO and AI visibility. And it will be a whole lot more effective than your competitors (who did just chuck ChatGPT’s version on their site, unedited).